The Champions Hockey League and Infront announce a five-year prolongation of their media and marketing partnership until the 2027/28 season.
The appointment of Infront as the CHL’s exclusive media and marketing partner has been ratified by the 33 CHL shareholders (26 clubs, 6 leagues and the IIHF) at their extraordinary General Assembly Meeting, held in Cham, Switzerland, on Thursday. The new agreement covers a period of five years from 2023/24 onwards and includes media and marketing rights, overall venue management, digital services and management of broadcast production.
The new agreement allows CHL and Infront to continue its long-term development of the Champions Hockey League building on a foundation which has stimulated consistent growth since the competition's launch in 2014/15.
“Signing another five-year extension is a very strong message for fans and media – it first of all shows that Infront strongly believes in our product, but it also demonstrates the big commitment of all our shareholders and partners who will continue to work hard on establishing the CHL as Europe’s greatest hockey competition. The prolongation gives us long-term stability to develop a premium fan experience and club ice hockey in Europe in general,” CHL President Peter Zahner said.
Bruno Marty, Senior Vice President ProSports at Infront, said, “This agreement confirms our leading position on the global ice hockey stage as the premier source for premium rights and properties. Infront has been part of the CHL's DNA from the start and its continued growth is something we aim to build on through this new agreement. We have a shared vision on what could be achieved over the next few years and look forward to delivering pan-European hockey to a broader audience.”